Meta 2027 User Panel: budget calculator
Set a target number of eligible panelists for each country with the − and + buttons (steps of 500). The 2027 budget and the comparison with the five scenarios update as you go. USD millions to one decimal, January to December 2027; each table is rounded so that it adds up to its total. Technology is the metering licence only. Panel covers recruitment and incentives, each country's own recruitment partner set-up and management, and the programme's shared fixed costs (operations, technology and set-up), which are spread at the same amount per panelist in every country.
Directional estimates only. All figures on this page are indicative planning estimates based on current assumptions. They are not an offer, quotation or commitment, and are not final until reviewed and approved by Fifty5Blue. These are not exact figures: actual volumes by country will affect unit costs, for both set-up and operational fees and variable costs, so every figure here is indicative.
Targets by country
| Country | Meta RFP target | Our maximum in 2027 | Your target: eligible panelists | Progress to Meta's target | Technology | Panel | 2027 budget |
|---|
Indicative only: actual volumes by country will affect unit costs (set-up and operational fees as well as variable costs), so country budgets will move when the final market mix is agreed.
Your target Our maximum, both as % of Meta's RFP target.
2027 budget by cost line
Scenarios
USD millions, 2027. Click a scenario name to load its targets above.Notes
Directional estimates only. Not an offer or quotation; not final until reviewed and approved by Fifty5Blue. Not exact figures: actual volumes by country will affect unit costs of set-up and operational fees and of variable costs.